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Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Getting started with conjoint analysis pdf download 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions.

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry.